Visible to the public A temporal analysis of persuasion principles in phishing emailsConflict Detection Enabled

TitleA temporal analysis of persuasion principles in phishing emails
Publication TypeConference Proceedings
Year of Publication2016
AuthorsOlga A. Zielinska, Allaire K. Welk, Emerson Murphy-Hill, Christopher B. Mayhorn
Conference NameHuman Factors and Ergonomics Society 60th Annual Meeting
Conference LocationSanta Monica, CA
KeywordsApr'16, Human Behavior, NCSU, Warning of Phishing Attacks, Supporting Human Information Processing, Identifying Phishin Deception Indicators, and Reducing Vulnerability, Warning of Phishing Attacks: Supporting Human Information Processing, Identifying Phishing Deception Indicators & Reducing Vuln.

Eight hundred eighty-seven phishing emails from Arizona State University, Brown University, and Cornell University were assessed by two reviewers for Cialdini's six principles of persuasion: authority, social proof, liking/similarity, commitment/consistency, scarcity, and reciprocation. A correlational analysis of email characteristics by year revealed that the persuasion principles of commitment/consistency and scarcity have increased over time, while the principles of reciprocation and social proof have decreased over time. Authority and liking/similarity revealed mixed results with certain characteristics increasing and others decreasing. Results from this study can inform user training of phishing emails and help cybersecurity software to become more effective.

Citation Keynode-25857