Asifa Majid is Professor of Cognitive Science at the University of Oxford and Fellow of St Hugh’s College. She investigates the relationship between language, culture, and thought by conducting studies with adults in different cultures and sub-cultures, and by tracing how concepts develop over a child’s lifetime in diverse cultural contexts. She has been awarded various prizes for her work which straddles the boundaries of psychology, linguistics, and anthropology (e.g., the Jeffrey L. Elman Prize for Scientific Achievement and Community Building, Ammodo Science Award) and is an elected Fellow of the British Academy, Cognitive Science Society, Association for Psychological Science, and Academia Europaea.