Visible to the public Ignorance: How It Drives Science?

Dr. Stuart Firestein is the Chair of Columbia University's Department of Biological Sciences where his colleagues and he study the vertebrate olfactory system, possibly the best chemical detector on the face of the planet. Aside from its molecular detection capabilities, the olfactory system serves as a model for investigating general principles and mechanisms of signaling and perception in the brain. The olfactory system represents a unique opportunity for these studies as it processes sensory information over a very short neural pathway - giving rise to striking perceptions and memories with much less processing than the visual system requires, thus making it a more tractable system to understand. His laboratory seeks to answer that fundamental human question: How do I smell?

Dedicated to promoting the accessibility of science to a public audience Firestein serves as an advisor for the Alfred P. Sloan Foundation's program for the Public Understanding of Science. Recently he was awarded the 2011 Lenfest Distinguished Columbia Faculty Award for excellence in scholarship and teaching. His book on the workings of science for a general audience called Ignorance, How it drives Science was released by Oxford University Press this Spring.

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Ignorance: How It Drives Science?
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